Just B-Yu

John C Jay is a Partner, Executive Creative Director at Wieden+Kennedy. Wieden+Kennedy is one of the largest independently-owned advertising agencies in the world. They are well known for their works with Nike and Coca-Cola. So watch this video of John Jay, he points out one of my biggest challenges: “Put yourself into unusual situations, put yourself into unusual cultures where you don’t belong, to put yourself amongst people who you don’t normally hang out with, out of your comfort zone, culturally”